1st On The Road to Marketing Wave | Adapting to Unexpected Tides

How do brands keep up when consumers change? Hear industry leaders in a panel at the 1st stop on the road to Marketing Wave’s 8th edition.

📍 Location: Haddad Entrepreneurship Institute, Nova SBE (Carcavelos campus). Near Pingo Doce.

🕒 Date & time: 10th of November, doors open at 10:00

About the event: Panel discussion - Adapting to Unexpected Tides

Consumers rarely change gradually. New habits, trends and expectations can shift a market almost overnight, and brands that don’t adapt in time get left behind.

In this panel, leaders from well-known brands will share how they navigate these unexpected tides: how they notice changes in consumer behavior early, how they decide when to adapt and when to stay true to their identity, and what they learned from the moments they got it wrong.

Expect honest stories, practical lessons and time for your own questions, whether about brand strategy, careers in marketing or how these companies work day to day.

Who can attend?

Entry is free for all interested but registration is required.

Questions? [email protected] or @marketingwave_ on Instagram